What are CPC, CPM, CPL and CPA? Cost-Per-Click – CPC Campaigns are the ones that pay for every click you get. Cost-Per-1000-Impressions- CPM Campaigns are the ones that pay a fixed cost every 1,000 impressions. Cost-Per-Lead – CPL Campaigns are the ones that pay for every user referred from your site contacts the Advertiser. [...]
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El eCPM es un coeficiente que calcula el ingreso efectivo total generado por varias campañas (CPM, CPC, CPL, CPA y CPD) por cada mil impresiones. Ejemplo: Un sitio X corre publicidades a CPM, CPC, CPL, CPA o CPD. En 2 dias de campaña corrio 10mil impresiones y genero: CPM: 1 USD CPC: 0,50 USD CPL: [...]
